I gave some thought to how I would approach a specific challenge: to promote an event; a concert.
I decided that it’s important not just to ask people to attend– we want to word it using slang, denoting action and vibe. I struck upon the expression “turn this mother out” (turn this mutha out). Then I thought of representing this sentiment in a literal way: to picture a woman (mother) and have her be turned and moved out of the screen.
HOW I DID IT
First, I had Bing AutoPilot make me a picture of a mother. Try as I might, I couldn’t get it to generate the full-body. So, I moved into Photoshop and used generative fill to complete the legs and head. I also made the background transparent.
Now I had the ingredients to move into Adobe Animation (formerly Flash). I made a movie clip of the mother, and placed on the stage. Using classic tweens, I had her turn and move off stage. Next, I reveal the text “turn this mutha out” , followed by text about the show. Finally, I exported as a .mp4 so I could post it on Instagram.
Here is the finished product: